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Full online marketing & web development services for a Real Estate developer in Zanzibar

THE PROJECT

1.
The brand is an exclusive real estate development nestled along Zanzibar’s unspoiled coastline, blending contemporary luxury with eco-conscious living. The project comprises 54 beachfront villas featuring 1, 2, and 3-bedroom options, each thoughtfully designed with private pools, smart home technology, and solar energy solutions. It’s a destination where modern elegance meets sustainable investment opportunities.

THE CHALLENGE

2.

Understanding the client’s vision of blending modern luxury with sustainability for global investors

Creating a visually stunning, user-friendly website to showcase 54 premium villas

Crafting a digital marketing strategy to raise brand awareness and drive leads

Integrating features to automate processes enhancing efficiency and user experience.

Aligning messaging to highlight the project’s unique investment potential

THE SOLUTION

3.
  • PPC/Campaigns
    • - Created micro split campaigns to ensure precise budget control and optimize performance.
    • - Identified and prioritized the most profitable advertising channels.
    • - Enhanced creative assets to maximize engagement and drive conversions.
    • - Conducted A/B testing for campaigns to continually improve results and refine strategies.
  • Audit
    • - Designed custom templates to provide clear insights into weekly and monthly performance metrics.
    • - Performed competitor analysis to understand market positioning and identify opportunities for growth.
  • Adopting Alternative Marketing Strategies
    • - Launched targeted email marketing campaigns to nurture leads and maintain investor engagement.
    • - Boosted social media presence through consistent, high-quality content and interactive engagement to increase visibility and brand awareness.

DESIGN & DEVELOPMENT

4.

– Simplicity and minimalism in layout and copywriting to reflect the luxury and exclusivity.

– Responsive design principles implemented for seamless access across all devices, enhancing user experience and ensuring accessibility.

– Comprehensive functionality and attention to detail to effectively showcase the brand unique offerings and support marketing objectives.

A) HOMEPAGE

A.

The design evokes a sense of freedom and serenity, capturing the essence of Zanzibar’s natural beauty.

Focused on user experience, it highlights key details for engagement and easy access to investment opportunities.

B) INDIVIDUAL VILLA page

B.

CClear showcase of features and visuals provides an immersive experience, making the page intuitive and engaging.

The “Invest Now” call-to-action stands out with strategic placement and color emphasis, guiding users effortlessly toward action.

C) GALLERY PAGE

C.

The gallery showcases beautiful visuals with intuitive navigation, offering an immersive experience that simplifies decision-making while enhancing engagement.

D) CONVERSION PAGE

D.

To maximize ROI, the conversion process is streamlined for simplicity and efficiency, ensuring a smooth and engaging user experience.

A feature-rich form makes connecting with the team effortless, encouraging inquiries and boosting conversions.

MARKETING

5.

– We implemented various campaign types, including PPC, social media ads, and email marketing, to engage and interact with the target audience effectively.

– Using A/B testing, we identified the most impactful content and media while optimizing for cost-efficient and targeted channels.

– By continuously analyzing campaign results, we refined strategies to enhance ROI and engagement, ensuring every effort reached the right audience.

– A consistent brand presence across platforms was maintained, crafting personalized messaging that resonated with the audience's aspirations.

TOOLS & SKILLS

6.

Tools

  • - Figma
  • - Photoshop / Photopea
  • - After Effects
  • - CloudFlare
  • - WHM + cPanel, FileZilla
  • - Google Analytics, Ads, Tag Manager
  • - Facebook Business Manager, Ads
  • - Zapier
  • - Outfunnel
  • - Mailchimp

Skills

  • - PPC: Google Ads & Facebook Campaigns & Optimisation
  • - Coding (Liquid, HTML 5, CSS 3, PHP, JS & jQuery)
  • - Audit
  • - Strategy
  • - SEO
  • - Media (Photo & Video) Creation + Editing
  • - Social Media & Instagram Timeline Design
  • - Research & Development
  • - Consultance
  • - Software Integrations
  • - Design Research
  • - Business Consultance

WHAT OUR CLIENTS SAY

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