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Created the entire online presence for an e-shop selling premium personal care electronics at an affordable price
Starting from scratch with big dreams, required: branding, web design, web development, SEO, marketing & business strategy, campaigns, social media, audit and more.
- Growing performance campaigns from scratch while keeping a target ROAS and having product stock fluctuations
- Creating smart and ultra premium looking product descriptions for their products on one of the largest Romanian marketplaces
– Penetrating an already saturated market
– Creating a User Experience that would compete with the Multinational Corporations selling in this niche (who afford investing way bigger budgets)
- Developing a premium e-commerce website on the go
- Creating awareness and sales at once through hundreds of thousands of impressions monthly on the right channels, targetting the most qualified clients
- Adopting a premium perception while keeping a medium price on the market
- Used design to make products stand out and prooving the quality of Sellfluence products
- Running Conversion campaigns on Google and Facebook focused on ROAS and Traffic & Awareness campaigns only during the special marketing event dates
- Constant auditing and strategising for maximising profit and keeping the sales in check
Tools
– Shopify (e-commerce)
– Figma
– Photoshop / Photopea
– MailChimp, MooSend, Shopify Email Client
– Google Analytics, Ads, Merchant Center, Tag Manager, Web Vitals, Lighthouse
– Facebook Business Manager, Pixel
– Hotjar
– Csv
Skills
– PPC: Google Ads & Facebook Campaigns & Optimisation
– Coding (Liquid, HTML 5, CSS 3, PHP, JS & jQuery)
– Audit
– Strategy
– SEO
– Media (Photo & Video) Creation + Editing
– Social Media & Instagram Timeline Design
– Research & Development
– Consultance
– Design Research
– Business Consultance