KiteFest
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Our project
KiteFest
is a unique experience that takes extreme sports addicts to the best destinations around the world and provides cool activities for the moments when people are not kiting.
It is about people who share the passion for kitesurfing while travelling and enjoying quality time together.
They care about sharing the pure joy and freedom of kitesurfing with like-minded people.
Work
overview
APPROACH
• Creating a strong identity
• Defining the online marketing needs and objectives
• Understanding the UX (User Experience) gamechanging factors
• Creating a custom design tailored to their needs, based on factors like information, usability, visual flow, heatmap results and many more.
Work
solution
APPROACH
• Creating and implementing a marketing strategy that would maximise the return of their limited budget
• Developing an e-commerce platform with the well-defined custom functionality
• Implementing social media campaigns designed to generate and then increase brand awareness and familiarisation
• Adopting budget-efficient offline marketing tactics that would keep the awareness alive
