Vetter
Our project
The brand offers unique experiences to all mobile phone users.
Their range of products varies from premium phone cases (that not only offer great protection but special design & feel aswell) to privacy screen protectors (ment to keep the information on your screen hidden private to yourself) to ultra thin wireless powerbanks (portable, easy to use, powerful).
They currently expanded to 6+ succesful offline stores in 4+ different cities in Romania.
Work
overview
APPROACH
• Creating a strategy adaptable to the fast-paced environment and business conditions
• Finding the right type of campaigns to sustain their required ROAS
• Choosing the appropriate e-commerce platform to sustain advanced design & functionality customization, clean code structure and no upgrades for long term sustainability
• Finding the products that could eventually become bestsellers and doing special campaigns to boost sales
• Understanding user behaviour and responding to it via UX and UI and through copywriting
Work
solution
APPROACH
PPC / Campaigns:
• Micro split campaigns for the best control over budget and performance
• Tested and chosen the most profitable channels
• Optimised the creatives for maximum engagement
• Promoted the products that had bigger potential for maximum ROI
E-commerce development:
• Migrated from their previous Magento 1 e-commerce platform to Shopify
• UX optimizations for higher store conversion rate
• Created a smart process for adding new products to boost productivity
• Implemented cross-sale features and other similar techniques
A/B testing for campaigns and UX
Audit:
• Custom templates for understanding the weekly and monthly results
• Concurential analysis and comparison
Alternative Marketing strategies:
• Email Marketing
• Giveaways
