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Vetter

Premium phone accessories store with an attitude.

THE PROJECT

1.

The brand offers unique experiences to all mobile phone users. Their range of products varies from premium phone cases (that not only offer great protection but special design & feel aswell) to privacy screen protectors (ment to keep the information on your screen hidden private to yourself) to ultra thin wireless powerbanks (portable, easy to use, powerful).

They currently expanded to 6+ succesful offline stores in 4+ different cities in Romania.

THE CHALLENGE

2.

– Creating a strategy adaptable to the fast-paced environment and business conditions

– Finding the right type of campaings to sustain their required ROAS 

– Choosing the appropriate e-commerce platform to sustain advanced design & functionality customization, clean code structure and no upgrades for long term sustainability

– Finding the products that could eventually become bestsellers and doing special campaigns to boost sales

– Understanding user behaviour and responding to it via UX and UI and through copywriting

THE SOLLUTION

3.

PPC / Campaigns:

     – Micro split campaigns for the best control over budget and performance

     – Tested and chosen the most profitable channels

     – Optimised the creatives for maximum engagement

     – Promoted the products that had bigger potential for maximum ROI

E-commerce development:

     – Migrated  from their previous Magento 1 e-commerce platform to Shopify

     – UX optimizations for higher store conversion rate

     – Created a smart  process for adding new products to boost productivity

     – Implemented cross-sale features and other similar techniques

A/B testing for campaigns and UX

Audit: 

     – Custom  templates for understanding the weekly and monthly results

     – Concurential analysis and comparison

– Adopting alternative Marketing strategies:

     – Email Marketing

     – Giveaways

DESIGN & DEVELOPMENT

4.
Simplicity and minimalism in layout and copywriting

Complex functionality and attention to details for improving, easing and making the UX (User Experience) more accessible

Hiding content in drop-downs for shortening page length and displaying most relevant content only

HOMEPAGE

A.

For months we have run heatmaps on the homepage, and we’ve constantly added improvements to the homepage based on how users have reacted to the changes.

One of the conclusions we’ve come to was that the best option to display their bestsellers first, right below the main slider – instead of other variants (like having their categories with icons displayed).

 

PRODUCT PAGE

B.

With a feature-rich image display, that provided thumbnails for all product photos, this page has been particularly taken care of.

Since all conversions went through this page, it has also been subject to A/B testing and heatmaps.

Adding descriptive features with icons to the bestseller products, along with well thought through descriptive product images have been some of the improvements generated as conclusions to our long-term studies.

Dynamic image loading has been implemented for speed optimisation and improved user experience.

 

SEARCH PAGE

C.

The third most important page in the whole website was in their case the search page.

This is where all users searched cases, screen protectors and all other accessories compatible with their phone model.

Making the product names short so that they could fit and be readable was one of the many challenges we’ve faced when improving the UX of the website.

MARKETING

5.

We have been constantly watching, analysing and improving campaigns. We have run the following types of campaings for the client:

Facebook:

  • Awareness
  • Engagement
  • Video
  • Traffic
  • Catalog Sales
  • Conversions

Google:

  • Search
  • Display
  • Video
  • Shopping
  • Performance Max
  • Remarketing

TOOLS & SKILLS

6.

Tools

– Shopify, Magento 1 (e-commerce)

– Figma

– Photoshop / Photopea

– MailChimp, MooSend, Shopify Email Client

– Google Analytics, Ads, Merchant Center, Tag Manager, Web Vitals, Lighthouse

– Facebook Business Manager, Pixel

– Hotjar

– Linktree

– Csv

Skills

– PPC: Google Ads & Facebook Campaigns & Optimisation

– Coding (Liquid, HTML 5, CSS 3, PHP, JS & jQuery)

– Media (Photo & Video) Creation + Editing

– Audit

– Strategy

– Social Media & Instagram Timeline Design

– Pinterest

– Research & Development

– Consultance

– Design Research

– Business Consultance

WHAT OUR CLIENTS SAY

THEY TRUST US