PPC campaigns can deliver traffic almost immediately after launch. Unlike SEO, which may take months to build momentum, a well‑structured PPC campaign starts generating clicks and data as soon as it goes live.

Yes. With PPC you control your budget and only pay when someone clicks your ad. Proper targeting and optimisation help ensure that spend goes toward attracting qualified leads, giving you greater value for money.

PPC platforms allow very granular targeting based on location, demographics, interests and more. You can narrow your audience to users most likely to convert, improving relevance and reducing wasted spend.

Email marketing remains highly profitable. Industry statistics show that businesses often earn around $36 for every dollar spent on email campaigns, with some sectors achieving even higher returns.

Focus on responsive design for mobile users, personalise subject lines and segment your audience. Combining these tactics with clear calls‑to‑action and regular testing helps maintain high open and click‑through rates.

An SEO audit evaluates how well your site is optimised for search. It analyses technical factors, content quality and external signals to identify strengths, weaknesses and opportunities for improvement—providing a roadmap for better rankings.

An audit can reveal technical errors such as broken links, duplicate pages or slow load times. It also identifies on‑page optimisation issues like missing meta tags or poorly structured headings, ensuring your site meets best practices.

Organic content improves search visibility, builds authority and engages your audience. It’s more cost‑effective than paid ads because well‑crafted articles and posts continue to attract visitors long after they’re published.

Start with keyword research to understand what your audience is searching for, and create high‑quality content that addresses their needs. Optimise your posts with proper meta tags, repurpose top‑performing pieces into new formats, and track performance to refine your strategy.