Sellfluence
Our project
Filling in the gap for people who like quality electronics but wish to pay a fair price for them.
Sellfluence is a Romanian company that sells premium personal care electronics at an affordable price. Sellfluence is offering them an always growing & improving variety of personal care accessories.Starting out from scratch, they have built a name for the brand by keeping their users happy and always providing a premium experience, from A to Z - from complete product online experience to sustainable and well thought through products that do make a difference.
Work
overview
APPROACH
Starting from scratch with big dreams, required: branding, web design, web development, SEO, marketing & business strategy, campaigns, social media, audit and more.
• Growing performance campaigns from scratch while keeping a target ROAS and having product stock fluctuations
• Creating smart and ultra premium looking product descriptions for their products on one of the largest Romanian marketplaces
• Penetrating an already saturated market
• Creating a User Experience that would compete with the Multinational Corporations selling in this niche (who afford investing way bigger budgets)
• Developing a premium e-commerce website on the go
Work
solution
APPROACH
• Creating awareness and sales at once through hundreds of thousands of impressions monthly on the right channels, targetting the most qualified clients
• Adopting a premium perception while keeping a medium price on the market
• Used design to make products stand out and prooving the quality of Sellfluence products
• Running Conversion campaigns on Google and Facebook focused on ROAS and Traffic & Awareness campaigns only during the special marketing event dates
• Constant auditing and strategising for maximising profit and keeping the sales in check
