Performance marketing is no longer just about keyword bids; it's about the entire user journey. Our 'Total Growth' methodology integrates three core pillars: **Media Buying**, **Creative Strategy**, and **Conversion Rate Optimization (CRO)**.
We manage complex campaigns across **Google Ads (Search, Shopping, YouTube)**, **Meta (Facebook & Instagram)**, **TikTok**, and **LinkedIn**. By using **Lookalike Audiences** and **Customer Match** lists, we target users heavily predisposed to buy. Our **Retargeting Sequences** are designed to nurture non-converters with educational content and social proof rather than annoying them with repetitive ads.
Crucially, we believe the landing page is half the battle. We conduct continuous A/B testing on headlines, offers, and forms to ensure we aren't pouring water into a leaky bucket. This end-to-end control allows us to scale spend aggressively while maintaining healthy unit economics.