What is SEO and how does it work?
+
SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results for relevant keywords. It works by improving three main areas: technical factors (site speed, mobile-friendliness, crawlability), on-page factors (content quality, keyword optimization, meta tags), and off-page factors (backlinks, domain authority, brand signals). Search engines like Google use algorithms to evaluate these factors and determine which pages best answer user queries.
How much does SEO cost in Romania?
+
The investment depends on the size of your site, the market you compete in, your goals, how much content is needed and the pace of implementation you can sustain. After the initial analysis you get a plan and a budget broken down by priority, so you can see exactly what you are paying for and in what order. We do not sell fixed packages, because a 20-page brochure site and a 10,000-product store share neither the same problems nor the same effort.
How long does it take to see SEO results?
+
SEO is a long-term strategy. Most businesses see initial improvements within 3-6 months, with significant results typically occurring between 6-12 months. The timeline depends on factors like your website's current state, industry competition, content quality, and the resources invested. Quick wins (like fixing technical issues) can show results within weeks, while building domain authority for competitive keywords takes longer.
What is the difference between on-page and off-page SEO?
+
On-page SEO refers to optimizations made directly on your website-things like content quality, keyword placement, meta tags, headings, internal linking, and user experience. Off-page SEO involves external factors that influence your rankings, primarily backlinks from other websites, brand mentions, social signals, and overall domain authority. Both are essential for a complete SEO strategy.
Is link building still important in 2026?
+
Yes, links remain one of the most important ranking factors, but quality matters far more than volume. Google values editorially earned links from relevant, authoritative sites. Our approach focuses on content worth linking to and on relationships that make link acquisition sustainable, not on artificial tactics that invite penalties.
What is technical SEO?
+
Technical SEO focuses on your website's backend infrastructure and how search engines crawl and index your site. It includes optimizing site speed, Core Web Vitals, mobile responsiveness, XML sitemaps, robots.txt configuration, canonical tags, structured data (schema markup), URL structure, HTTPS security, and fixing crawl errors. Technical SEO forms the foundation that allows your content to rank.
What is local SEO and do I need it?
+
Local SEO optimizes your online presence to attract customers from specific geographic areas. It's essential if you have a physical location or serve customers in specific regions. Local SEO includes Google Business Profile optimization, local keyword targeting, NAP (Name, Address, Phone) consistency across directories, local content creation, and review management. If people search for your services + location (e.g., 'dentist Bucharest'), you need local SEO.
How do I know if my SEO is working?
+
Key metrics to track include: organic traffic growth (via Google Analytics), keyword rankings for target terms, organic conversions and leads, domain authority improvements, indexed pages, Core Web Vitals scores, and click-through rates from search results. We provide monthly reports tracking these metrics with clear insights on progress and next steps.
What is Answer Engine Optimization (AEO)?
+
AEO is the practice of structuring content so AI-powered engines and voice assistants can understand and cite it. As AI Overviews, AI Mode, ChatGPT and Perplexity become more common, content needs clear answers, verifiable sources and well-defined entities. There is no special schema and no extra SEO requirement to appear there: the foundation is still useful content, technical accessibility and brand authority.
Can I do SEO myself or should I hire an agency?
+
Basic SEO can be done in-house if you have time to learn and implement best practices. However, SEO is complex and constantly evolving. An agency brings expertise, advanced tools (which can cost €500+/month), dedicated resources, and experience across multiple industries. For competitive markets or significant growth goals, professional SEO typically delivers better ROI than DIY efforts.
What metrics should I track for SEO success?
+
Essential SEO metrics include: organic sessions and users, keyword rankings (especially for high-intent terms), organic conversion rate, organic revenue/leads, domain authority/rating, backlink growth, Core Web Vitals scores, bounce rate and time on page, pages indexed, and click-through rate from SERPs. We track all these metrics and focus on those that align with your business objectives.
How does AI affect SEO strategies?
+
AI changes SEO in several ways: (1) AI Overviews and AI Mode change how results are displayed and reduce clicks on simple questions, (2) AI tools speed up content creation and optimisation, (3) search intent analysis gets more precise, (4) quality standards rise, because thin content is easy to detect. Our strategies lean on brand, entities, sources, demonstrable expertise and distribution, exactly what an automated summary cannot replicate.