Azure
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Our project
The brand is an exclusive real estate development nestled along Zanzibar’s.
unspoiled coastline, blending contemporary luxury with eco-conscious living. The project comprises 54 beachfront villas featuring 1, 2, and 3-bedroom options, each thoughtfully designed with private pools, smart home technology, and solar energy solutions. It’s a destination where modern elegance meets sustainable investment opportunities.
Work
overview
APPROACH
Understanding the client’s vision of blending modern luxury with sustainability for global investors
Creating a visually stunning, user-friendly website to showcase 54 premium villas
Crafting a digital marketing strategy to raise brand awareness and drive leads
Integrating features to automate processes enhancing efficiency and user experience.
Aligning messaging to highlight the project’s unique investment potential
Work
solution
APPROACH
PPC/Campaigns
• Created micro split campaigns to ensure precise budget control and optimize performance.
• Identified and prioritized the most profitable advertising channels.
• Enhanced creative assets to maximize engagement and drive conversions.
• Conducted A/B testing for campaigns to continually improve results and refine strategies.
Audit
• Designed custom templates to provide clear insights into weekly and monthly performance metrics. #x2022; Performed competitor analysis to understand market positioning and identify opportunities for growth.
Adopting Alternative Marketing Strategies
• Launched targeted email marketing campaigns to nurture leads and maintain investor engagement.
• Boosted social media presence through consistent, high-quality content and interactive engagement to increase visibility and brand awareness.
