Smile Lounge
Premium Dental
Custom
Website + Social + Ads
Future-Proof
Our project
SMILE LOUNGE
Smile Lounge is a new premium dental clinic brand in Constanta, built around confidence, modern dentistry and a patient-first experience. We created the brand identity inspired by the smile, launched a modern website in Next.js focused on speed and clarity, and developed a multi-channel presence through social media and PPC to accelerate awareness and early demand.
Work
overview
APPROACH
• Launch a brand-new clinic with zero legacy awareness - everything needed to look established from day one.
• Communicate premium positioning and advanced digital dentistry in a way that feels human, warm and trustworthy.
• Build a website that loads fast, ranks clean, and is easy to scale - without technical debt.
• Create consistent messaging across website, ads and social content so the brand feels unified, not fragmented.
Work
solution
APPROACH
• Branding system built around the smile: modern typography, clean layout logic, premium visual language and consistent tone of voice.
• Next.js website engineered for speed: optimized images, performant layout, clean page structure, SEO-ready metadata, and scalable components.
• Multi-channel online presence: Instagram, Facebook, TikTok, YouTube - aligned visuals and content pillars to build trust and recognition quickly.
• PPC launch strategy: high-intent search capture + remarketing foundation, designed to generate bookings while the brand is still growing.
• Future-proof approach: modular structure for new services, landing pages and campaign iterations without redesigning the entire site.
