MedEstetica
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Our project
MedEstetica is a leading B2B supplier of professional-grade dermatological products.
The objective was to build a sophisticated, high-performance e-commerce platform for medical clinics and aesthetic professionals. The site needed to facilitate easy ordering of specialized products like hyaluronic acid, PRP kits, and dermatoscopes, while also serving as an authoritative resource through a dedicated blog and educational content.
Work
overview
APPROACH
• Developing a robust system to handle complex B2B features, such as client-specific pricing, account verification, and bulk order capabilities.
• Integrating a decoupled architecture, combining a headless e-commerce engine (Medusa.js), a content management system (Sanity.io), and a custom frontend (Next.js).
• Ensuring a scalable and secure infrastructure on AWS to handle sensitive business data and transactions.
• Creating an effective lead generation funnel through a compelling lead magnet to capture and nurture potential business clients.
Work
solution
APPROACH
• Implemented headless commerce using Medusa.js for backend logic and Next.js for a fast, static-first frontend.
• Integrated Sanity.io as CMS so marketing can manage blog, SEO pages, and product content independently.
• Deployed on AWS for scalability and reliability; used cPanel for corporate email.
• Designed a lead magnet to capture qualified prospects among medical professionals.
