OOH Advertising Agency
Our project
This project involved creating a sleek presentation website for an advertising agency specializing in Out-of-Home (OOH) services.
The primary, explicit goal was not just to have an online presence, but to build a powerful lead generation engine. The entire site architecture, content, and technology stack were chosen to maximize visibility for highly specific, valuable keywords related to OOH advertising, turning search engine traffic directly into qualified business leads.
Work
overview
APPROACH
• Dominating search engine results for competitive keywords in the advertising sector against established players.
• Structuring the website and content exclusively for SEO and lead capture, without the distractions of a traditional, broad-purpose corporate site.
• Ensuring near-perfect scores on Google's Core Web Vitals and other technical SEO metrics to gain a competitive edge.
• Creating compelling copy and calls-to-action that would convert targeted organic traffic into actual inquiries for high-ticket OOH services.
Work
solution
APPROACH
• Built with Next.js to leverage SSR and SSG for speed and optimal crawlability.
• Executed deep keyword research and created dedicated landing pages for each service variation and location.
• Implemented rigorous on-page and technical SEO with Schema.org for services.
• Designed a clean UI that guides visitors to strategically placed lead forms to maximize conversion rate.
