Sides Academy
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Our project
Having well over a decade of experience in Hairstyling and Barbering, two friends decided to share their experience with the young and unexperienced.
Being positively ambitioned to raise the level of the local practitioners, just like their motto states, “Refine your passion for hairstyling”, they have put much passion into providing great quality of work for their clients.
Work
overview
APPROACH
• Finding a way to express a new-born brand in a competitive market
• Developing e-commerce on a budget
• Understanding the User Experience process & needs of the business
• Choosing the right channels for Marketing, for maximizing budget efficiency
Work
solution
APPROACH
• A/B Testing of campaigns and UX (User Experience) designs
• Switching from WordPress to Shopify for performance improvements and design efficiency & flexibility
• Testing multiple marketing channels & choosing the top 2 that proved to bring the highest ROI (Return on Investment) & ROAS (Return on Ad Spend)
