Giles
Our project
Giles is an advanced AI-powered search engine developed in partnership with Google, designed specifically for the medical and legal sectors. The objective was to create a high-performance, privacy-first platform that enables professionals to quickly access reliable, context-aware information.
Built for speed and precision, Giles assists doctors, lawyers, and researchers in navigating complex topics with ease—while continuously learning and improving based on user interactions.
Work
overview
APPROACH
• Generate high-quality leads fast with a limited media budget targeting niche audiences (doctors and legal professionals).
• Stand up all ad accounts and tracking systems almost immediately.
• Coordinate and attract participants for two educational webinars, one in Romanian and one in English.
Work
solution
APPROACH
• Aligned priorities with the client to protect critical goals under time pressure.
• Produced high-converting video content in Romanian and English featuring the CTO to build trust and relevance.
• Used audience research to select the most effective channels and messaging.
• Ran targeted Meta and LinkedIn campaigns focused on specific areas in London and Romania to drive engagement and meet lead objectives.
