AI Trader Masterclass
WordPress
Google Ads (UK)
CRO
Webinar Registrations
Our project
AI TRADER MASTERCLASS
AI Trader Masterclass is a free, on-demand trading webinar developed for a UK-focused audience. The website was already built on WordPress, and the objective was not a rebuild, but a focused CRO optimisation to increase registrations from high-intent UK Google search traffic. The project centred on clarity, credibility and trust-driven decision making.
Work
overview
APPROACH
• UK trading audiences are highly sceptical, especially in education and financial content, requiring strong credibility and compliance-aware messaging.
• Traffic quality from Google search was strong, but conversions were limited by unclear value hierarchy and friction points on the landing page.
• The above-the-fold section contained too much competing information, weakening the primary call to action.
• Google Ads messaging needed tighter alignment with on-page copy to meet UK user expectations around transparency and clarity.
Work
solution
APPROACH
• Conducted a full CRO audit of the existing WordPress landing page, focusing on UK user behaviour, trust signals and decision friction.
• Reworked the page structure to establish a clear value proposition and guide users towards a single objective: webinar registration.
• Refined above-the-fold messaging to immediately communicate expertise, authority and practical outcomes, without hype.
• Strengthened trust elements through clear authority signals, structured content, social proof and transparent disclaimers.
• Aligned Google Ads copy with landing page messaging to ensure strong intent matching across the full user journey.
• Optimised call-to-action placement and wording to reduce hesitation and cognitive load.
