RO / EN
9:41 5G
// FAQ

Frequently asked questions!

What is the Conversion Architecture? +

Our operating system. We do not optimise isolated channels, we optimise the full path your money takes: paid and organic traffic, a website that converts, the sales process and retention. Most businesses do not have a traffic problem, they have leaks between these stages. We start with an audit that finds them, then build the system that closes them, channel by channel.

How does a collaboration start? +

With a feasibility call. We go through your real data together (traffic, conversions, margins) and tell you honestly whether we can produce results in your case. If yes, you get a concrete plan with priorities. If not, we tell you before you pay anything. We do not work with everyone, because our results depend on the fit.

Who actually works on my account? +

Our in-house team in Bucharest: dedicated specialists for each channel (PPC, SEO, email, CRO) coordinated by a strategist who sees the whole picture. We do not outsource execution, and you get direct access to the people doing the work, not just an account manager.

Do you only work with medical clinics? +

No. Medical clinics are a niche where we run a dedicated protocol, but our portfolio includes e-commerce, B2B services and international projects. The common requirement: businesses with room to scale, where results can be measured in revenue, not likes.

What makes you different from other agencies? +

We answer for revenue, not clicks. Since 2016 we have generated over €27M for our clients precisely because we integrate channels into a single system: the PPC team talks to the SEO team and the email team, and decisions are made on full-funnel data, not isolated metrics.

How quickly will I see results from PPC? +

Traffic shows up from day one, but do not confuse traffic with results. The first 4-6 weeks are for data accumulation and optimisation, and a stable, profitable system typically takes around 3 months to build. Anyone promising maximum profit in the first week is selling something other than performance marketing.

How long does SEO take to work? +

Realistically: first gains in 3-6 months, competitive positions on valuable terms in 6-12 months, depending on your history, competition and the technical state of your site. That is why we pair SEO with PPC: paid covers the period while organic is being built.

What ROI can I expect from email marketing? +

The industry average is around €36 for every euro invested, and email remains one of the most profitable channels because it sells to people who already know you. The condition: a properly built list and automations that work continuously, not newsletters sent whenever someone remembers.

What happens if the results do not come? +

Everything is measured, so problems surface early, not after 6 months. We report transparently, diagnose where the funnel breaks and pivot the strategy. And the main filter sits before the start: if the numbers do not add up on the feasibility call, we turn the project down.

Do you offer guaranteed results? +

We do not guarantee Google positions or a fixed revenue figure, and we recommend running from anyone who does, because they do not control the algorithms. What we guarantee is the process: full access to your data, honest reporting and decisions made on numbers. Our track record (€27M+ generated) comes from that process, not from promises.

How much do your services cost? +

It depends on the channels involved, the volume of work and the complexity of your business, so there is no universal rate. We set the investment after the feasibility call, once we know exactly what needs to be built and whether the project makes economic sense for both sides. You apply, we talk, you get the exact figure in the proposal.

What is the minimum media budget that makes sense? +

There is no universal number: it depends on your margin, the lifetime value of a customer and how expensive the auction is in your niche. On the feasibility call we calculate together the threshold where campaigns become profitable in your specific case, before you spend the first euro.

Is there a minimum contract period? +

There is no minimum contract period. We do recommend at least 3 months though, because a marketing system needs data to produce stable results: the first weeks are for accumulation and optimisation, not for a verdict.

How do we communicate during the collaboration? +

Simple and direct: usually on WhatsApp, where you have quick access to the team, plus calls when bigger decisions are on the table. No PDFs and spreadsheets nobody opens: you get the numbers that matter and what we are doing about them, as things happen.

What is PPC and how does it work? +

Pay-per-click advertising on Google, Meta or other platforms: you choose who sees you, pay only when someone clicks, and can pause or scale the budget at any time. Its power is not in the clicks but in what happens after: landing page, offer, follow-up. Exactly the part we build through the Conversion Architecture.

Is PPC profitable for my business? +

For most businesses with healthy margins, yes, but not for all. Profitability depends on your margin, customer value and how competitive the auction is. That is what we verify at feasibility: if your numbers do not support profitable PPC, we tell you and propose a different order of priorities.

What is an audit and why do I need one before investing? +

The audit shows where you are losing money right now: traffic that does not convert, pages invisible in Google, leads that die after the first contact, channels that do not talk to each other. Only once you see the leaks does it make sense to pour budget into marketing. Otherwise you are funding the holes, not the growth.

Do you also build websites and landing pages? +

Yes. Your website is your 24/7 ambassador and the link where marketing money is lost most often, so conversion-focused design and development are part of our services: fast, accessible platforms built to turn visits into enquiries, from marketing sites to e-commerce.

What is GEO (optimisation for AI search)? +

More and more customers ask ChatGPT, Perplexity or AI Overviews before they buy. GEO means structuring your content and authority so these systems cite you as the answer. It is the natural extension of SEO and we do it together with SEO, not as a separate service.

Why do you have a dedicated protocol for medical clinics? +

Because clinics almost always lose money in the same three places: a website that creates confusion instead of appointments, a front desk with no process for handling enquiries, and no patient retention. Our clinic audit protocol measures exactly these leaks. It is dedicated to clinics with revenue above €0.5M per year.

Still have questions?
Talk to us