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// PROTOCOL · CHATGPT ADS

ChatGPT Ads Agency:
Win Clients Through
Advertising on AI.

The new competitive advantage is not being everywhere. It is showing up exactly when your client is looking for a solution.

In the new search behaviour, the moment your business appears matters more than plain visibility.

We build campaigns starting from user intent, the context of the conversation and the action we want to generate, so that your brand is present when a potential client is looking for answers, comparing options and moving closer to a decision.

ChatGPT Ads works best as an extension of your performance marketing campaigns and of an existing SEO and GEO strategy, not as an isolated channel.

The goal is clear: more enquiries, more calls and more real business opportunities.

€11M+
Budgets managed
230K
Leads generated
730K$
Media spend / quarter
10+
Years of experience
// REALITY

If you treat advertising in AI as just another Ads channel, you lose the very advantage that makes it different.

People do not enter a conversation with the same intent they have when scrolling social media or typing a two-word query into Google. They explain their problem, ask for alternatives, compare options and look for answers before making a decision.

That is why results do not come simply from having a campaign switched on. What matters is which contexts you appear in, what message you show and what happens after the click.

Targeting that is far too generic.
The campaign tries to reach as many people as possible instead of focusing on the situations and intents that are relevant to your services.
Messages that ignore context.
The same ad is used regardless of the problem the user is trying to solve or the stage they are at in their decision process.
A landing page with no continuity.
The ad promises one thing, while the page the user lands on talks generically about the company and forces them to hunt for the information they need.
Tracking that stops at the click.
You see traffic and interactions, but you do not know how many forms, calls or real enquiries were generated, or which contexts produced the best results.
Campaigns with no optimisation process.
Without clear data on what brings real business opportunities, budget ends up distributed by traffic rather than by results.
MedEstetica DentalMed hiSmile Sarai Senior Smile Lounge Realcasa Vetter Giles Azure Altex Sides Academy Ammos Ensueno Kitefest Aurix Hospitality Business Forum AI Trader Masterclass Splash Snow School Oxygen DentHealth
// THE EVOLUTION OF ADVERTISING

From advertising built on clicks,
to advertising built around intent.

On Google or Meta, campaigns start mainly from searches, audiences and behaviours. In AI, the context is far richer: the user explains their problem, asks questions, requests alternatives and compares solutions.

That is why our approach starts from intent, context and conversion, not just from traffic.

THE OLD METHOD

Classic Ads

Focus
Clicks, traffic and the lowest possible cost per interaction.
Targeting
Keywords, interests, audiences and behavioural signals.
Message
Ads built for broad segments, with little information about the user's real context.
Landing Page
The same page for several different intents and needs.
Optimisation
CTR, CPC and conversion volume, without enough context about what generated the enquiry.
Expensive traffic, ignored context and results that are hard to explain
OUR METHOD

Conversational Advertising

Focus
Enquiries, calls and real business opportunities.
Context
Campaigns built around the situations, questions and intents relevant to your services.
Message
The ad naturally continues the context the potential client is in and gives them a clear reason to take the next step.
Landing Page
An experience built for continuity between the conversation, the ad and the final action.
Optimisation
Budget decisions are made based on what generates real results, not just traffic.
Real enquiries, relevant context and budget allocated by results
// ARCHITECTURE

Five layers.
One single goal: real enquiries.

CONTEXT MESSAGE TRACKING LANDING PAGE OFFER CONVERSIONS CORE OUTCOME
// BUILT ON REAL RESULTS

Built on real results, not on promises.

"From €0 to €100,000 in monthly revenue."

"Digital Interaction took us from zero to 100k/month in under 6 months. They implemented a complete infrastructure for SEO, performance and lead generation."

Serena La Ferrara
Serena La Ferrara
CEO · MEDESTETICA
"A clear, trustworthy image."

"Our biggest challenge was being present online in a way that reflects our premium brand. Now we have a digital image that inspires trust in patients."

Dr. Vlad Iliescu
Dr. Vlad Iliescu
CEO · DENTHEALTH
"A clear strategy for a competitive market."

"For my dental practice in Germany I needed a precise direction. Their strategy gave me a complete infrastructure, from organic growth (SEO) and email marketing to paid campaigns on Google and Meta."

DA
Dr. Andrei Fotiade
FOUNDER
"Measurable results from the first month."

"We saw a 40% increase in appointments in the first month of collaboration. Their team understands the specific needs of the medical industry."

DA
Dr. Alexandra-Maria Florea
CEO · THE SMILE LOUNGE
// THE NEXT STEP

You have two options now.
Start with a diagnostic.

Before we launch a campaign, we want to understand whether your business has the offer, the funnel and the tracking infrastructure needed to turn the new channel into real results.

We do not start from budget. We start from potential.

Option 1 · Recommended

ChatGPT Ads Diagnostic
(done together)

For business owners who want to find out whether ChatGPT Ads can become a relevant acquisition channel for their business.

What you get.
A 30-minute conversation with the Digital Interaction team, focused on your business and on the channel's real potential.
What we check.
  • which services you want to promote;
  • who the client is that you want to attract;
  • what type of enquiries or actions you want to generate;
  • your current offer and messaging;
  • the landing page and the path to conversion;
  • the tracking you already have;
  • how the channel could fit into your current marketing mix.
The outcome.
A clear direction on whether the channel is worth testing, which offer to start with and how the first campaign should be built.
Option 2

ChatGPT Ads Readiness Audit
(done by us)

For businesses that want to find out first whether their current infrastructure is ready for conversion-oriented campaigns.

What you get.
An initial analysis carried out by our team, with the main observations and opportunities we identify.
What we check.
The offer, the landing page, the CTAs, the conversion structure, the tracking and the main points that can influence a campaign's performance.
The outcome.
You get an initial direction on what is ready, what needs improving and which steps are needed before launch.
// WHO SHOULD NOT APPLY

We are not for everyone.
And that is a good thing.

ChatGPT Ads is a new channel, but that does not mean it suits every business or every objective. We want to work with companies that treat it as a real acquisition channel, not as an experiment run just because it is currently fashionable. Please do not apply if you recognise yourself in one of the situations below:

You are looking for overnight results.
A new channel needs testing, data and optimisation. We do not build campaigns on the promise that the first clicks will automatically turn into clients.
You are not the decision maker.
The conversation needs to happen with the owner, the manager or the person who can make decisions about the offer, the budget, the landing page and the marketing strategy.
You do not have a clear business objective.
If we do not know what we want to generate, whether that means calls, forms, bookings or quote requests, there is nothing to optimise.
You are not willing to work on what happens after the click.
A good ad cannot compensate for an unclear offer, a weak landing page or a conversion process that loses people before they contact you.
You just want to "try ChatGPT Ads".
We are not interested in ticking off another platform in the marketing mix. We are interested in seeing whether it can become a channel that produces measurable results for your business.

If, on the other hand, you run a service business and you are looking for a new channel to generate enquiries, calls or real opportunities, it is worth seeing whether ChatGPT Ads makes sense for you.

// HOW WE BUILD

How we build campaigns
that bring clients, not just "clicks."

A good campaign does not start with the ad. It starts with understanding the context in which your service becomes relevant and continues all the way to the action you want to generate.

01

We identify the relevant intents

We establish which situations, questions and contexts make your services relevant to a potential client.

02

We build the offer and the messaging

We define what we promote, who we speak to and which message can turn interest into a clear reason to take the next step.

03

We build the path to conversion

We connect the ad to the landing page, the CTA and the post-click experience, so the user reaches the form, the call or the quote request quickly.

04

We measure and optimise

We track which contexts, messages and pages generate results, and use the data to optimise the campaign and the budget distribution.

Outcome.

An acquisition system built end to end, where context, ad, page and tracking work together to generate real business opportunities.

// THE COST OF WAITING

The most expensive moment
to test a new channel
is after the market has already learned it.

The advantage does not come only from entering early. It comes from the data you start accumulating: which contexts work, which messages generate interest and which offer turns a conversation into action.

The sooner you start testing and optimising, the sooner you find out whether this channel can become a real source of clients for your business.

The advantage is built through learning.

The first campaigns do not just give you results. They give you data on intents, messages, offers and pages that you can use to keep improving performance. By the time the competition starts testing, you can already have the first answers.

The economics.

If a new enquiry is worth €500, €1,000 or €5,000 to your business, the cost of waiting is not just the budget you did not spend. It is the value of the opportunities a new channel could have generated during the period you chose not to test it.

// STATISTICS 2026

ChatGPT is no longer just the place where people look for answers. It is becoming the place where they make decisions.

Behaviour has already changed. People use ChatGPT to understand problems, compare options and decide what to do next. And advertising is starting to enter exactly these moments of intent.

1bn+
weekly active users

OpenAI states that ChatGPT is used by more than 1 billion people every week, globally.

77%
of conversations sit in three main categories

Practical Guidance, Seeking Information and Writing together account for roughly 77% of the ChatGPT usage analysed by OpenAI. What matters to us is that people arrive here with a concrete need, not just for entertainment.

Tens of thousands
of advertisers have already joined the platform

OpenAI states that tens of thousands of marketers and advertisers have already used ChatGPT Ads in the platform's first months of development.

31 markets
across Europe included in the ChatGPT Ads rollout

In August 2026, OpenAI expanded ChatGPT Ads to 31 European markets. According to the updated Ads Manager list, Romania now has self-service access available.

What ChatGPT conversations focus on

Usage distribution, according to OpenAI's "How People Use ChatGPT" analysis.
77% INTENT
Practical Guidance28%
Writing28%
Seeking Information21%
Other23%
// OUR CLARITY GUARANTEE

We do not guess.
We check. Then we decide together.

We will not propose a campaign just because ChatGPT Ads is a new channel. Before we talk about budgets and launch, we analyse the offer, the objectives, the funnel, the landing page and the tracking to see whether there is a real case for a campaign that can generate results.

Our promise: if the diagnostic does not show a strong enough case for testing ChatGPT Ads, we will tell you directly. We do not push investment into a channel that does not fit your business, your objectives or the infrastructure you have right now.

// FAQ

Frequently asked questions
about ChatGPT Ads.

What is ChatGPT Ads and how does it work?
+
ChatGPT Ads is the advertising system through which businesses can create campaigns in OpenAI Ads Manager and show relevant ads inside ChatGPT. Ads are displayed separately from ChatGPT's organic answer and do not influence the responses the model generates.
Is ChatGPT Ads available in Romania?
+
Yes. According to OpenAI's current list, Romania has self-service access to Ads Manager, which allows eligible advertisers to create and manage campaigns directly.
How does ChatGPT Ads differ from Google Ads or Meta Ads?
+
Google Ads starts mainly from searches and keywords, and Meta Ads from audiences and behavioural signals. In ChatGPT Ads, ad groups can use context hints, meaning themes, intents and conversational contexts relevant to the service being promoted.
Can I use ChatGPT Ads to generate leads?
+
Yes. The platform supports campaigns optimised for conversions, including actions such as submitting a form, signing up or other measurable post-click events. For this, tracking can be configured through the OpenAI Pixel and/or the Conversions API.
How does targeting work in ChatGPT Ads?
+
Campaigns can be configured by location, platform and available audiences, and at ad group level you can add context hints to describe the types of conversations that are relevant. It is not simply a classic keyword targeting system.
How do we measure a campaign's results?
+
We track impressions, clicks, costs and, when tracking is implemented, the conversions generated after the click. For a service business, those can mean forms, enquiries, sign-ups or other actions defined in the conversion path.
How much does advertising on ChatGPT cost?
+
There is no universal cost per click. Ads Manager currently supports CPM, CPC and oCPC objectives, and costs depend on the objective, the auction, targeting, market and competition.
What types of businesses can advertise on ChatGPT?
+
Eligibility depends on the business category and on OpenAI's policies. Local services, travel, education, digital products and other consumer categories are generally more accessible, while areas such as healthcare, finance or legal may require additional eligibility and verification, or may be restricted in certain markets.
How long until we see results?
+
The first data can appear as soon as the campaign starts delivering, but a real evaluation requires enough traffic and enough conversions to identify which contexts, ads and pages work. That is why we treat the launch as a testing and optimisation process, not as a campaign you switch on and leave unchanged.
Do I need a separate landing page for ChatGPT Ads?
+
Not necessarily, but the page must continue the ad's promise and take the user quickly towards the desired action. If the current page is too general or is not built for conversion, we recommend adapting it before scaling the budget.