What is SEO and how does it work?
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SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results for relevant keywords. It works by improving three main areas: technical factors (site speed, mobile-friendliness, crawlability), on-page factors (content quality, keyword optimization, meta tags), and off-page factors (backlinks, domain authority, brand signals). Search engines like Google use algorithms to evaluate these factors and determine which pages best answer user queries.
How much does SEO cost in Romania?
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SEO costs in Romania vary based on project scope, competition level, and goals. Monthly retainers typically range from β¬500-β¬3,000+ for ongoing SEO services. One-time SEO audits start from β¬300-β¬800. Factors affecting price include the number of target keywords, technical complexity, content requirements, and link building scope. We provide customized proposals based on your specific situation and objectives.
How long does it take to see SEO results?
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SEO is a long-term strategy. Most businesses see initial improvements within 3-6 months, with significant results typically occurring between 6-12 months. The timeline depends on factors like your website's current state, industry competition, content quality, and the resources invested. Quick wins (like fixing technical issues) can show results within weeks, while building domain authority for competitive keywords takes longer.
What is the difference between on-page and off-page SEO?
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On-page SEO refers to optimizations made directly on your website-things like content quality, keyword placement, meta tags, headings, internal linking, and user experience. Off-page SEO involves external factors that influence your rankings, primarily backlinks from other websites, brand mentions, social signals, and overall domain authority. Both are essential for a complete SEO strategy.
Is link building still important in 2025?
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Yes, link building remains one of the top ranking factors. However, quality matters more than quantity. Google values natural, editorially-earned backlinks from relevant, authoritative websites. Our approach focuses on creating link-worthy content and building relationships for sustainable link acquisition rather than artificial or spammy tactics that can result in penalties.
What is technical SEO?
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Technical SEO focuses on your website's backend infrastructure and how search engines crawl and index your site. It includes optimizing site speed, Core Web Vitals, mobile responsiveness, XML sitemaps, robots.txt configuration, canonical tags, structured data (schema markup), URL structure, HTTPS security, and fixing crawl errors. Technical SEO forms the foundation that allows your content to rank.
What is local SEO and do I need it?
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Local SEO optimizes your online presence to attract customers from specific geographic areas. It's essential if you have a physical location or serve customers in specific regions. Local SEO includes Google Business Profile optimization, local keyword targeting, NAP (Name, Address, Phone) consistency across directories, local content creation, and review management. If people search for your services + location (e.g., 'dentist Bucharest'), you need local SEO.
How do I know if my SEO is working?
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Key metrics to track include: organic traffic growth (via Google Analytics), keyword rankings for target terms, organic conversions and leads, domain authority improvements, indexed pages, Core Web Vitals scores, and click-through rates from search results. We provide monthly reports tracking these metrics with clear insights on progress and next steps.
What is Answer Engine Optimization (AEO)?
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AEO is the practice of optimizing content for AI-powered search engines and voice assistants. As Google, ChatGPT, Perplexity, and voice search become more prevalent, content needs to be structured to appear in AI-generated answers and featured snippets. AEO focuses on clear, direct answers to questions, proper schema markup, and content that AI systems can easily understand and cite.
Can I do SEO myself or should I hire an agency?
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Basic SEO can be done in-house if you have time to learn and implement best practices. However, SEO is complex and constantly evolving. An agency brings expertise, advanced tools (which can cost β¬500+/month), dedicated resources, and experience across multiple industries. For competitive markets or significant growth goals, professional SEO typically delivers better ROI than DIY efforts.
What metrics should I track for SEO success?
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Essential SEO metrics include: organic sessions and users, keyword rankings (especially for high-intent terms), organic conversion rate, organic revenue/leads, domain authority/rating, backlink growth, Core Web Vitals scores, bounce rate and time on page, pages indexed, and click-through rate from SERPs. We track all these metrics and focus on those that align with your business objectives.
How does AI affect SEO strategies?
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AI is transforming SEO in several ways: (1) AI-powered search (Google SGE) changes how results are displayed, (2) AI tools help create and optimize content faster, (3) Search intent analysis becomes more sophisticated, (4) Content quality standards are higher as AI can detect thin content. Our strategies adapt to include AEO, focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and create content that provides unique value AI summaries cannot replace.
