CASE STUDY · Web Design, Next.js Development, CRO, SEO, Content
MegaDent
- Dedicated Service Pages
- 14
- Blog Articles Published
- 22
- Platform Migration
- WordPress → Next.js
- Current Stage
- Local SEO · Cluj
THE PROJECT
THE CHALLENGE
• The old website ran on WordPress with Elementor and loaded dozens of CSS files on the homepage alone, with a caching plugin layered on top to compensate.
• The architecture was fragmented: the same service appeared under both Services and Treatments, and variants of the same treatment (sapphire, metal and invisible braces) had separate pages with thin content.
• The copy was generic ("state-of-the-art technology", "top dental services") and didn't answer what patients actually ask: how much it costs, how long it takes, what happens next.
• The clinic had over 1,000 five-star reviews and real implant cases, but reviews only showed up through an external widget on the homepage, not on the service pages where patients make the decision.
• There was no technical foundation for SEO to build on long term, in a market as competitive as dentistry in Cluj.
THE SOLUTION
• Website rebuilt from scratch in Next.js with a clean architecture: one dedicated page per service under /servicii/, from dental implants and All-on-6 to orthodontics and pediatric dentistry.
• Transparency as a selling point: "from" prices on every service, a full, up-to-date price list and implant packages explained clearly, with what's included and what's billed separately.
• Social proof up front: the 5.0 rating from 1,195 reviews, a real cases page with before and after photos, and the team of doctors presented individually.
• Friction-free booking: clear CTAs on every page and a step-by-step form where patients pick the day and their preferred clinic.
SEO & CONTENT
• Lossless migration: old WordPress URLs permanently redirect to the new structure, so authority built over the years isn't lost.
• Service pages built for search: what the procedure is, comparisons (implant, bridge or denture), stages, costs and FAQs, written for patients in Cluj-Napoca.
• Structured data across the site: Dentist and MedicalOrganization for the clinic, MedicalProcedure and Offer for services, FAQPage, BreadcrumbList and BlogPosting for articles.
• A blog with 22 patient guides organized by category, with a doctor as author and medical review, the E-E-A-T signals Google expects from health content.
• Now we're working on organic growth: local SEO for Cluj-Napoca and Mănăștur, new content on treatment-intent searches and building domain authority.
DESIGN & DEVELOPMENT
• Front-end built in Next.js, replacing the old WordPress and Elementor setup, for speed, stability and a clean technical base for SEO.
• A warm, premium visual language: cream and gold tones, serif headings and real photos of the doctors, matching the level of an implantology clinic.
• Components designed for trust: before and after sliders for cases, a visual breakdown of the implant, comparison tables and price cards.
• Performance-first build: optimized images, reusable components and a structure that lets new services, cases and articles be added without a redesign.
