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PERFORMANCE MARKETING AGENCY

PPC campaigns
built for
profitable
growth.

We build and optimise campaigns on Google Ads, Meta, TikTok, YouTube and LinkedIn. We connect platform, site and CRM data so you can see what actually produces qualified leads and sales, not just clicks and form fills.

Request an account review ↗ See the case studies ↗
FOR SUSTAINED CAMPAIGNS, NOT SHORT TESTS
BRANDS WE HAVE WORKED WITH
MedEstetica Altex Sellfluence Smile Lounge RealCasa Giles
Google Partner

We have run accounts since 2016 across e-commerce, medical, real estate and B2B, with dedicated specialists per platform and tracking built in-house.

See all projects
ABOUT THE SERVICE

Every dollar spent on ads
must be justified by data.

In a competitive digital landscape, our approach combines intent-led campaign structures, segmentation and continuous optimisation, aimed at revenue rather than vanity metrics.

We build complete funnels (from discovery through to conversion) and use retargeting to recover users who did not convert the first time. Data drives every decision: what to bid on, which creative to test, which platforms to prioritise.

WHO IT IS FOR

This is a fit if

  • You can keep campaigns running consistently for at least 3-6 months, not just the length of a test.
  • You are already selling and want to scale, not validate demand from zero.
  • You can give us access to what happens after the click: CRM, calls, bookings.
  • You measure qualified leads and revenue, not just cost per form fill.
  • You can sustain a creative production rhythm, with your team or ours.
We are probably not the right fit if:
  • You want a contractually guaranteed ROAS or CPA.
  • You can only keep campaigns live for a month or two, as a test.
  • We cannot change landing pages or access sales data.
  • You expect stable results in month one, before the algorithms have data.
CHANNELS WE RUN

Five platforms.
One optimization brain.

We're not a Google Ads shop that picked up Meta along the way. We have dedicated specialists on every platform, wired into the same data and attribution system, so your budget moves between channels by performance, not by preference.

01 · Search Intent

Google Ads

SEARCH · SHOPPING · PERFORMANCE MAX · DEMAND GEN

High-intent campaigns that catch the customer exactly at the moment of decision. We structure campaigns around search intent, commercial categories and business objectives, and pick match types based on volume, data quality and how much control we need over search terms. We run Performance Max with separate asset groups per line of business and keep a clear hierarchy between branded and non-branded search.

  • Account structure built on search intent and business lines
  • Performance Max with separate asset groups and control over branded
  • Search term reports cleaned monthly, with exclusion lists
02 · Demand Generation

Meta Ads

FACEBOOK · INSTAGRAM · REELS · ADVANTAGE+

We generate demand where your customers spend their time. We use Advantage+ Shopping for e-commerce, Conversions API structures for lead-gen, and fast creative testing with 8–12 variants simultaneously per ad set. We fight ad fatigue with a weekly creative refresh calendar.

  • Campaign structures for discovery, consideration and conversion
  • Creative production and testing at a pace matched to budget
  • Conversions API with proper event deduplication
03 · Cultural Velocity

TikTok Ads

SPARK ADS · TOPVIEW · SHOP · UGC FACTORY

We run a mini UGC factory: briefs, creators, editing, sparks on the brand account. We launch 20–40 variants per month and isolate winners with post-level analysis. TikTok works when the creative is good and the algorithm has enough volume, not when you boost an existing Reel.

  • Native creative shot for the platform, not recycled from Meta
  • Creator partnerships and Spark Ads from their accounts
  • Events API and measurement beyond the platform's attribution window
04 · Reach & Brand Lift

YouTube & Display

DEMAND GEN · VIDEO REACH · SHORTS · IN-STREAM · CONNECTED TV

We use YouTube for top-of-funnel with measurable impact: 6-second bumpers for recall, Demand Gen for direct response, plus retargeting to bring back users who didn't convert. We measure brand effect with Google Search Lift studies, not just impressions.

  • Video sequences mapped to funnel stages, from recall to direct response
  • Demand Gen for conversions, not just reach campaigns
  • Brand effect measured with Google Search Lift studies
05 · B2B Precision

LinkedIn Ads

SPONSORED CONTENT · ABM · LEAD GEN FORMS

For B2B and high-ticket: targeting by job title, seniority, company size, and account lists (ABM) when there's a clear ICP. Lead Gen Forms for immediate leads, editorial content for warming up. Always connected to the CRM via Conversions API for end-to-end attribution.

  • Targeting on the ideal customer profile, validated with sales
  • Conversion content built for long decision cycles
  • CRM stages fed back into the platform as a signal
// WHEN WE USE WHAT

Not every channel is right for every business.

CHANNEL INTENT BEST FOR
Google Search High Local services, medical, real estate, B2B
Shopping / PMax Transactional E-commerce with > 50 SKUs
Meta Demand-gen DTC, e-commerce, B2C lead-gen
TikTok Browsing Young DTC, beauty, lifestyle, low AOV
YouTube Awareness Brands with video creative, launches
LinkedIn ICP precision B2B, SaaS, enterprise services
THE FIRST 90 DAYS

What actually happens

First 30 days

Audit, tracking, restructure

  • Audit of existing accounts, with the waste quantified
  • Tracking checked and repaired, through to the conversion that matters
  • Unit economics review: margin, customer value, break-even point
  • CRM integration and a shared definition of a qualified lead with sales
  • Campaign restructure and the creative plan
Days 31-60

Testing and cleanup

  • Creative and messaging tests go live
  • Placements, audiences and terms that spend without return get cut
  • Landing page tests on the critical variants
  • Qualified leads fed back into the platforms as an optimisation signal
  • Benchmarks established for your specific account
Days 61-90

Scaling and forecasting

  • Validated campaigns scaled on marginal return
  • Budget reallocated across channels by contribution, not account average
  • The creative angles that worked developed further
  • Forecast and plan for the next quarter
  • Reporting on qualified leads, sales and pipeline

The same team stays on your account from start to finish: a strategist who keeps in touch with you, separate specialists for Google Ads and paid social, a measurement specialist and a video editor for creative. We speak weekly for the first 90 days, then every two weeks. The ad accounts and the data stay under your company's name, however the engagement ends.

FROM AUDIT TO ROAS

The Performance
Engine.

01

Audit and strategy

We audit the account history, fix measurement errors and build a forecast from your actual margin and customer value.

02

Setup and creative

We structure the campaigns from scratch and produce the assets, from UGC-style shoots to studio-quality variants, tailored to each platform.

03

Launch and learn

We go live with short testing cycles and isolate what works, across creative, audiences and placements.

04

Scaling and optimisation

We grow budget on what has been validated and optimise continuously, following marginal return rather than the account average.

Ready to maximize your ROAS? REQUEST A FREE AUDIT
// DEEP DIVE

We treat performance marketing as a revenue engineering discipline.

Account audit and setup. We start with a deep audit of existing accounts (Google Ads, Meta, TikTok, LinkedIn) to find structural inefficiencies and wasted opportunities. We never accept “that's just how it was built”.

Funnel construction. We build complete funnels with separate campaigns for discovery, consideration and conversion. Each stage has its own metrics, distinct audiences and budgets calibrated to its contribution / cost ratio. We do not let the algorithm decide on its own who deserves the budget.

Creative testing. We set a testing pace proportional to the account's budget and volume. On high-volume accounts we produce and test 20-40 variations a month; on smaller ones we test less often, so the data does not fragment. We score with our own framework combining CTR, hook rate, thumb-stop and CPA, so winners are isolated objectively rather than by taste.

Bidding strategy and budget allocation. We choose the bidding strategy based on account history, conversion volume and conversion quality. We hand over to automation only once the optimisation signals are correctly defined and validated. We reallocate budget across channels on marginal return, not on the average.

Measurement and tracking. We implement server-side tagging, Meta Conversions API, TikTok Events API, Enhanced Conversions and CRM conversion imports. The goal is not perfect attribution, which does not exist, but a far more complete picture than the pixel alone gives, with proper event deduplication.

Attribution modelling. We go beyond last-click. We use data-driven attribution in GA4, marketing mix modelling for larger budgets, and offline conversion matching for businesses where the sale closes on the phone or in the clinic. Every model has limits and we explain them rather than hide them.

Landing page optimisation. Good accounts die on bad landing pages. We audit speed, mobile experience, copy and forms, then run A/B tests on the critical variants. An LCP under 2.5s is non-negotiable.

Why
Performance
Marketing.

The channel where you can tie budget to qualified leads, sales and revenue, with numbers you can verify month by month.

€11M+
Media budget managed since 2016
100+
Accounts audited or managed
5
Platforms, each with a dedicated specialist
INDUSTRIES WE KNOW

Performance marketing
is not one-size-fits-all.

We carry account structures, creative frameworks and benchmarks specific to every industry we serve. We understand the normal CPA, the typical lead quality and the sales cycle before we ever open the first campaign.

Medical & Dental Aesthetics & Beauty E-commerce DTC Real Estate Home Services SaaS B2B Premium Services Education

Client
Wins.

MedEstetica

B2B DERMATOLOGY DISTRIBUTOR · BUCHAREST
Challenge.
High acquisition cost and poorly qualified leads for professional dermatology products.
Solution.
Commercial-intent search campaigns and retargeting with doctor testimonials, all attributed through to the placed order.
Outcome.
€100,000 in monthly revenue generated through digital channels and a 460% ROAS on paid campaigns.
See the MedEstetica project

Sellfluence

DTC GADGETS · INTERNATIONAL
Challenge.
A new gadget brand that could not turn a profit on Facebook Ads.
Solution.
TikTok creative testing with steady UGC production and a full rebuild of the Shopify checkout.
Outcome.
From zero to 50K in monthly revenue within 90 days, at a sustained profitable ROAS.
See the Sellfluence project

Smile Lounge

DENTAL CLINIC · CONSTANȚA
Challenge.
A newly opened clinic with no marketing history, in a highly competitive local market.
Solution.
Integrated launch: Google Search, Performance Max, Meta and Google Business Profile, all under one attribution system.
Outcome.
A fully booked calendar within 3 months of launch, starting from no marketing history at all.
See the Smile Lounge project
RELATED SERVICES

Combine this service with the disciplines that amplify its results.

FREQUENTLY ASKED

Answers to the
questions we
hear most.

What is the minimum budget required for performance marketing?
We do not work with a fixed threshold, because it would not mean the same thing for everyone. The budget you need depends on your market, how expensive clicks are in your niche, what a customer is worth, and how many conversions the platforms need before they can optimise. A B2B business with large contracts needs far less than an online store selling low-priced products. After the initial review we tell you concretely where it makes sense to start in your case and what to expect at that level, before you invest anything.
How do you handle iOS 14+ tracking issues?
We implement server-side tagging, Meta Conversions API, Google Enhanced Conversions, TikTok Events API and CRM conversion imports, with proper event deduplication. The result is significantly better coverage than pixel-only tracking, typically an 80-95% match rate versus 45-60%. Worth being clear about: no setup makes attribution perfect. These methods improve how data is collected and matched, but any attribution model stays an estimate, not an exact reconstruction of causality.
Do you make the ad creatives?
Yes. We have an in-house team for static and video ad assets, plus a UGC creator network activated for TikTok and Reels. We produce 20–40 creative variants per month for large accounts.
What platforms do you recommend for B2B?
For B2B we prioritize Google Search (high intent) and LinkedIn Sponsored Content / Lead Gen Forms (ICP precision). We add Meta and YouTube for retargeting and amplifying editorial content.
How long until we see first results?
Technical onboarding and the audit take 2–3 weeks. The first clear insights appear within 30 days. Consistent optimization and sustainable scaling begin from month 3 onward.
How do you measure ROAS correctly across channels?
We use Data-Driven Attribution in GA4 as standard, plus offline conversion matching for leads that close over the phone or in-store. For large budgets we implement marketing mix modeling.
Do you guarantee results?
We don't promise fixed ROAS or CPA. No serious agency does. We guarantee process rigor: a written audit report, correctly implemented tracking, clean account structures, documented weekly optimization and full transparency in reporting.
Do you work with existing in-house teams?
Yes. We have an “extended team” model where we complement your team on channels where you lack specialists or raise the operational standard. We work directly in your accounts, no black box.

We help businesses
grow the healthy way.

We review campaign structure, tracking, costs and growth opportunities. You get concrete recommendations, not a generic sales deck.

Request an account review ↗
@hello@digital-interaction.com ☎+40 722 659 559