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Digital Interaction Service · Performance Marketing Direction A3 · Core simple
RO / EN
SERVICES · 01

Performance
Marketing
that pays
for itself.

We build and optimize campaigns on Google Ads, Meta, TikTok, YouTube and LinkedIn. Every dollar invested is attributed, measured and optimized for ROAS - not for pretty pictures in reports.

Book a consultation ↗
WE REPLY WITHIN 4H · STRICTLY > €0.5M / YEAR
−50 % Avg. CPA reduction
+30 % Conversion rate uplift
4 × Return on ad spend (ROAS)
// ACROSS 100+ ACCOUNTS · 2023–2026
ABOUT THE SERVICE

Every dollar spent on ads
must be justified by data.

In a competitive digital landscape, our performance marketing approach combines advanced campaign structures, intent-based segmentation and continuous optimization to maximize ROAS.

We build complete funnels - from top-of-funnel awareness to bottom-of-funnel conversion - and use retargeting to recover users who didn't convert the first time. Data drives every decision: what to bid on, which creatives to test, which platforms to prioritize.

Performance Marketing
CHANNELS WE RUN

Five platforms.
One optimization brain.

We're not a Google Ads shop that picked up Meta along the way. We have dedicated specialists on every platform, wired into the same data and attribution system - so your budget moves between channels by performance, not by preference.

01 · Search Intent ↗

Google Ads

SEARCH · SHOPPING · PERFORMANCE MAX · DISCOVERY

High-intent campaigns that catch the customer exactly at the moment of decision. We structure accounts around single-keyword ad groups, use Performance Max with separate signal asset groups for each line of business, and keep a clear hierarchy between branded and non-branded search.

2.8× Avg. ROAS
−42% CPA QoQ
7.5% Search CTR
02 · Demand Generation ↗

Meta Ads

FACEBOOK · INSTAGRAM · REELS · ADVANTAGE+

We generate demand where your customers spend their time. We use Advantage+ Shopping for e-commerce, Conversions API structures for lead-gen, and fast creative testing with 8–12 variants simultaneously per ad set. We fight ad fatigue with a weekly creative refresh calendar.

5.1× E-comm ROAS
€8.40 Avg. CPL
+220% creative throughput
03 · Cultural Velocity ↗

TikTok Ads

SPARK ADS · TOPVIEW · SHOP · UGC FACTORY

We run a mini UGC factory: briefs, creators, editing, sparks on the brand account. We launch 20–40 variants per month and isolate winners with post-level analysis. TikTok works when the creative is good and the algorithm has enough volume - not when you boost an existing Reel.

3.4× DTC ROAS
−38% CPA vs Meta
30+ UGC / month
04 · Reach & Brand Lift ↗

YouTube & Display

TRUEVIEW · BUMPERS · IN-STREAM · PROGRAMMATIC

We use YouTube for high-impact top-of-funnel: 6-second bumpers for recall, TrueView for Action for direct response, and display retargeting to bring back users who didn't convert. We measure brand lift with Google Search Lift studies, not just impressions.

€0.012 CPV bumpers
+18% brand search
65% Avg. VTR
05 · B2B Precision ↗

LinkedIn Ads

SPONSORED CONTENT · ABM · LEAD GEN FORMS

For B2B and high-ticket: targeting by job title, seniority, company size, and account lists (ABM) when there's a clear ICP. Lead Gen Forms for immediate leads, editorial content for warming up. Always connected to the CRM via Conversions API for end-to-end attribution.

€48 B2B CPL
22% lead → SQL
€18K avg. deal
// WHEN WE USE WHAT

Not every channel is right for every business.

CHANNEL INTENT BEST FOR
Google Search High Local services, medical, real estate, B2B
Shopping / PMax Transactional E-commerce with > 50 SKUs
Meta Demand-gen DTC, e-commerce, B2C lead-gen
TikTok Discovery Young DTC, beauty, lifestyle, low AOV
YouTube Awareness Brands with video creative, launches
LinkedIn ICP precision B2B, SaaS, enterprise services
FROM AUDIT TO ROAS

The Performance
Engine.

01

Audit & Strategy

We rigorously audit your history, fix tracking errors and build a forecast model based on realistic unit economics.

02

Setup & Creative

We structure error-free campaigns and produce UGC-style and studio-quality ad assets tailored to each platform.

03

Launch & Learn

We go live with rapid testing cycles, isolating winners across creative, audiences and placement.

04

Scale & Optimize

Once we find winners, we scale budgets and optimize continuously for maximum ROAS.

Ready to maximize your ROAS? REQUEST A FREE AUDIT →
// DEEP DIVE

We treat performance marketing as a revenue engineering discipline.

Account Audit & Setup. We start with a deep audit of existing accounts - Google Ads, Meta, TikTok, LinkedIn - to find structural inefficiencies and wasted opportunities. We never accept “that's just how it was set up.”

Funnel Engineering. We build complete funnels with separate campaigns for TOFU, MOFU and BOFU. Each stage has its own KPIs, distinct audiences and budgets calibrated to its contribution / cost ratio. We don't let the algorithm decide who deserves budget unsupervised.

Creative Testing. We iterate constantly on ad creative, with 8–12 test variants per ad set weekly. We use a proprietary scoring framework combining CTR, hook rate, thumb-stop and CPA to isolate winners objectively, not by subjective taste.

Bid Strategy & Budget Allocation. We use smart bidding (tROAS, tCPA, Maximize Conversions) with a manual seed in the first 14 days. We reallocate budget weekly across channels based on marginal ROAS, not average ROAS.

Server-side Tracking. We implement server-side tracking (GA4, Meta CAPI, TikTok EAPI) to overcome iOS 14+ restrictions and preserve attribution accuracy. Typical post-implementation match rate: 80–95%.

Attribution Modeling. We go beyond last-click. We implement Data-Driven Attribution in GA4, marketing mix modeling for budgets > €30k/month and offline conversion matching for businesses where the sale closes on the phone or in the clinic.

Landing Page Optimization. Good accounts die on bad landing pages. We audit speed, mobile UX, copy, forms, and run A/B testing on critical variants. Site speed under 2.5s LCP is non-negotiable.

Why
Performance
Marketing.

The only channel where every dollar is attributed, measured and optimized for ROI.

5:1
Average E-comm ROAS
−35%
CAC reduction (Year 1)
+60%
Lead quality score
90%
Client retention rate
INDUSTRIES WE KNOW

Performance marketing
is not one-size-fits-all.

We carry account structures, creative frameworks and benchmarks specific to every industry we serve. We understand the normal CPA, the typical lead quality and the sales cycle before we ever open the first campaign.

Medical & Dental Aesthetics & Beauty E-commerce DTC Real Estate Home Services SaaS B2B Premium Services Education

Client
Wins.

MedEstetica

DERMATO-AESTHETIC CLINIC · BUCHAREST
Challenge.
High CPA and low lead quality for premium dermatological treatments.
Solution.
Symptom-based search campaigns, a retargeting funnel with doctor testimonials to build trust.
Outcome.
CPA reduced by 45%. Appointment calendar fully booked 3 months in a row.

Sellfluence

DTC GADGETS · INTERNATIONAL
Challenge.
New gadgets brand struggling to break even on Facebook Ads.
Solution.
TikTok creative testing strategy with 30+ UGC/month and end-to-end optimization of the Shopify checkout.
Outcome.
From $0 to $50K/month revenue in 90 days, with sustained profitable ROAS.

Smile Lounge

DENTAL CLINIC · CONSTANȚA
Challenge.
Newly opened clinic, no marketing history, in a highly competitive local market.
Solution.
Integrated launch: Google Search + Performance Max + Meta + Google Business Profile, all under the same attribution system.
Outcome.
Schedule fully booked in 3 months. CPA steady at €18 for treatments with an average value of €1,200.
FREQUENTLY ASKED

Answers to the
questions we
hear most.

What is the minimum budget required for performance marketing?
While we work with various budgets, we generally recommend a minimum ad spend of €3,000/month to generate enough data for the algorithms to optimize effectively. For e-commerce with products under €50, the real threshold is €5,000/month; for B2B and high-ticket services, €2,000/month can be enough.
How do you handle iOS 14+ tracking issues?
We implement server-side tracking via Conversions API (Meta), Enhanced Conversions (Google), Events API (TikTok) and the GA4 Measurement Protocol. Typical match rate reaches 80–95%, vs 45–60% with pixel-only.
Do you make the ad creatives?
Yes. We have an in-house team for static and video ad assets, plus a UGC creator network activated for TikTok and Reels. We produce 20–40 creative variants per month for large accounts.
What platforms do you recommend for B2B?
For B2B we prioritize Google Search (high intent) and LinkedIn Sponsored Content / Lead Gen Forms (ICP precision). We add Meta and YouTube for retargeting and amplifying editorial content.
How long until we see first results?
Technical onboarding and the audit take 2–3 weeks. The first clear insights appear within 30 days. Consistent optimization and sustainable scaling begin from month 3 onward.
How do you measure ROAS correctly across channels?
We use Data-Driven Attribution in GA4 as standard, plus offline conversion matching for leads that close over the phone or in-store. For large budgets we implement marketing mix modeling.
Do you guarantee results?
We don't promise fixed ROAS or CPA - no serious agency does. We guarantee process rigor: a written audit report, correctly implemented tracking, clean account structures, documented weekly optimization and full transparency in reporting.
Do you work with existing in-house teams?
Yes. We have an “extended team” model where we complement your team on channels where you lack specialists or raise the operational standard. We work directly in your accounts, no black box.

We help businesses
grow the healthy way.

If you want to see exactly what performance marketing can do for your clinic, store or business - start with a free consultation.

Book a consultation ↗
@hello@digital-interaction.com → ☎+40 722 659 559 →