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SERVICES · 02

Performance Marketing

Stop guessing and start scaling. Our performance marketing ecosystem combines surgical targeting, creative testing, and real-time analytics to turn ad spend into profit. We don't just buy media; we engineer acquisition funnels that deliver predictable revenue growth.

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50 ^% Avg. Reduction in CPA

30 ^% Uplift in Conversion Rate

4 ^× Return on Ad Spend (ROAS)

// MEASURED ACROSS 100+ ACCOUNTS

ABOUT THE SERVICE

In a crowded digital landscape, visibility is easy, but profitability is hard. We bridge the gap between ad spend and bottom-line revenue by implementing a full-funnel performance strategy. From capturing high-intent searches on Google to generating demand on TikTok and Meta, we ensure every touchpoint is optimized for conversion. Our team leverages advanced attribution modeling and server-side tracking to bypass signal loss, giving you a crystal-clear view of your ROI. Whether you're an e-commerce brand looking to scale ROAS or a B2B company needing qualified leads, our agile framework adapts to market shifts to keep your CPA stable and your growth consistent.

WHAT'S INCLUDED

01 ↗

Paid Search (PPC)

High-intent Google & Bing campaigns that capture customers exactly when they are searching for your solution.

4.2x Avg. ROAS

-38% CPA

02 ↗

Social Advertising

Demand generation on Meta, TikTok, and LinkedIn using thumb-stopping creatives and precise behavioral targeting.

3.1x ROAS

+52% Qualified reach

03 ↗

E-commerce Shopping Ads

Optimization of product feeds and Smart Shopping campaigns to dominate the digital shelf and maximize ROAS.

5:1 E-comm ROAS

+28% AOV

04 ↗

Retargeting & Retention

Sequential messaging strategies to bring back lost visitors and increase Customer Lifetime Value (LTV).

+34% Recovery rate

-22% CPA

05 ↗

Creative Strategy & Production

Design of high-performance ad assets (video & static) tested rigorously to combat ad fatigue.

8-10 Creatives/wk

+45% CTR

06 ↗

Landing Page Optimization

Data-backed improvements to your destination pages to increase conversion rates and lower acquisition costs.

+30% Conversion rate

-25% Cost/lead

When we use which channel

The right channel, at the right time

Channel When we use it Typical outcome

Paid Search Existing, high-intent demand Direct leads & sales

Social Ads Demand generation & branding Reach and new conversions

Shopping Ads E-commerce catalogs Product-level ROAS

Retargeting Visitors who did not convert Recovery & LTV

Scientific Scaling

Our Growth Framework

01

Audit & Strategy

We rigorously audit your history, fix tracking errors, and build a forecast model based on realistic unit economics.

02

Setup & Creative

We structure error-proof campaigns and produce 'ugc-style' and studio-quality ad assets tailored to each platform.

03

Launch & Learn

We go live with rapid testing cycles, isolating variables (audiences, hooks, offers) to find winners quickly.

04

Scale & Optimize

We cut wasted spend and aggressively scale budget into top-performing assets while optimizing the post-click experience.

// DEEP DIVE

Performance marketing is no longer just about keyword bids; it's about the entire user journey. Our 'Total Growth' methodology integrates three core pillars: Media Buying, Creative Strategy, and Conversion Rate Optimization (CRO).

We manage complex campaigns across Google Ads (Search, Shopping, YouTube), Meta (Facebook & Instagram), TikTok, and LinkedIn. By using Lookalike Audiences and Customer Match lists, we target users heavily predisposed to buy. Our Retargeting Sequences are designed to nurture non-converters with educational content and social proof rather than annoying them with repetitive ads.

Crucially, we believe the landing page is half the battle. We conduct continuous A/B testing on headlines, offers, and forms to ensure we aren't pouring water into a leaky bucket. This end-to-end control allows us to scale spend aggressively while maintaining healthy unit economics.

Metrics That Matter

We move beyond vanity metrics like 'clicks' and 'impressions' to focus on what actually drives your business forward.

5:1

Average E-comm ROAS

-35%

CAC Reduction (Yr 1)

+60%

Lead Quality Score

90%

Client Retention Rate

Client Wins

MedEstetica

Challenge.

High CPA and low lead quality for premium dermatological treatments.

Solution.

Implemented 'symptom-based' search campaigns and a high-trust retargeting funnel with doctor testimonials.

Outcome.

Reduced CPA by 45% and filled appointment calendar for 3 months straight.

Sellfluence

Challenge.

New gadgets brand struggling to break even on Facebook Ads.

Solution.

Launched a TikTok creative testing strategy and optimized the Shopify checkout flow.

Outcome.

Scaled from $0 to $50k/month revenue in 90 days with profitable ROAS.

FREQUENTLY ASKED

Answers to the
questions we
hear most.

What is the minimum budget required for performance marketing? +

While we work with various budgets, we generally recommend a minimum ad spend of €3,000/month to generate enough data for the algorithms to optimize effectively. However, this varies by industry and competition.

How do you handle iOS 14+ tracking issues? +

We utilize server-side tracking (CAPI) and offline conversion imports (OCT) to feed first-party data back into the ad platforms. We also use third-party attribution tools to model the customer journey accurately despite privacy restrictions.

Do you make the ad creatives? +

Yes. We have an in-house creative team that specializes in performance creative. We produce static image ads, motion graphics, and coordinate UGC (User Generated Content) creators to ensure we always have fresh ads to test.

What platforms do you recommend for B2B? +

For B2B, we often start with LinkedIn for precise decision-maker targeting, combined with Google Search for high intent. We also use Meta retargeting to stay top-of-mind during longer sales cycles.

We help businesses
grow the healthy way.

Tell us where you are now. You leave with a clear growth plan for your business - no empty promises, just concrete next steps.