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Digital Interaction Case study Β· Brick Romania Direction A3 Β· Core simple
9:41 5G
PROJECTS  /  CASE 01
Brick Romania

E-commerce Β· PPC

Brick Romania

E-commerce design & development for a store with over 60.000 unique product types.

CLIENT Brick Romania
SERVICES E-commerce, PPC
// HEADLINE NUMBERS
60000
products abroad online
01 Β· THE PROJECT
Brick Romania is a brick&mortar store chain, with stores in 3 locations and extending.

They offer their clients quality products at reasonable prices, while keeping a wide range of product choices for every category of products.

Brick Romania - THE PROJECT
02 Β· THE CHALLENGE

•Defining their complex needs & requirements •Deciding which e-commerce platform would be the best fit, and what functional and design customizations should be added Implementing the e-commerce platform and dealing with the many technical problems encountered along the way •Importing a large number of products  •Customizing the shipping options and fee calculations

Brick Romania - THE CHALLENGE
03 Β· THE SOLUTION

– Adopting Magento 2 as e-commerce platform

– Creating an automated import process – tables with all product info and images uploaded directly to the server

– Creating custom shipment rules, based on specific distance and time factors, that would allow the user to get an instant shipment fee quote

Brick Romania - THE SOLUTION
04 Β· DESIGN & DEVELOPMENT

– Simplicity and minimalism in layout and copywriting

– Complex functionality and attention to details for improving, easing and making the UX (User Experience) more accessible

– Hiding content in drop-downs for shortening page length and displaying most relevant content only

Brick Romania - DESIGN & DEVELOPMENT
// GALLERY
Brick Romania
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E-commerce Β· PPC
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