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Digital Interaction Case study Β· KiteFest Direction A3 Β· Core simple
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PROJECTS  /  CASE 01
KiteFest

UX Β· Design Β· E-commerce Β· PPC

KiteFest

Online presence for a sports festival that is meant to bring kitesurfing lovers together.

CLIENT KiteFest
SERVICES UX, Design, E-commerce, PPC
// HEADLINE NUMBERS
1000 +
Qualified Leads Gen
400 +
Event Attendants
500 K
Revenue Generated
32 %
Email Open rate
01 Β· THE PROJECT

KiteFest

is a unique experience that takes extreme sports addicts to the best destinations around the world and provides cool activities for the moments when people are not kiting.

It is about people who share the passion for kitesurfing while travelling and enjoying quality time together.

They care about sharing the pure joy and freedom of kitesurfing with like-minded people.
KiteFest - THE PROJECT
02 Β· THE CHALLENGE

• Creating a strong identity

• Defining the online marketing needs and objectives

• Understanding the UX (User Experience) gamechanging factors

• Creating a custom design tailored to their needs, based on factors like information, usability, visual flow, heatmap results and many more.

KiteFest - THE CHALLENGE
03 Β· THE SOLUTION

• Creating and implementing a marketing strategy that would maximise the return of their limited budget

• Developing an e-commerce platform with the well-defined custom functionality

• Implementing social media campaigns designed to generate and then increase brand awareness and familiarisation

• Adopting budget-efficient offline marketing tactics that would keep the awareness alive

KiteFest - THE SOLUTION
04 Β· DESIGN & DEVELOPMENT

• We’ve structured a big amount of information in an intuitive and apparently simple way, by means of design

• User Experience played an important role in being heard.

• Images mattered even more than they usually would

// GALLERY
KiteFest KiteFest
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