MedEstetica

The objective was to build a sophisticated, high-performance e-commerce platform for medical clinics and aesthetic professionals. The site needed to facilitate easy ordering of specialized products like hyaluronic acid, PRP kits, and dermatoscopes, while also serving as an authoritative resource through a dedicated blog and educational content.

• Developing a robust system to handle complex B2B features, such as client-specific pricing, account verification, and bulk order capabilities.

• Integrating a decoupled architecture, combining a headless e-commerce engine (Medusa.js), a content management system (Sanity.io), and a custom frontend (Next.js).

• Ensuring a scalable and secure infrastructure on AWS to handle sensitive business data and transactions.

• Creating an effective lead generation funnel through a compelling lead magnet to capture and nurture potential business clients.

• Implemented headless commerce using Medusa.js for backend logic and Next.js for a fast, static-first frontend.

• Integrated Sanity.io as CMS so marketing can manage blog, SEO pages, and product content independently.

• Deployed on AWS for scalability and reliability; used cPanel for corporate email.

• Designed a lead magnet to capture qualified prospects among medical professionals.

• UI/UX focused on clarity, speed, and conversion for B2B workflows.

• Performance-first media handling and static rendering to meet Core Web Vitals.

• Modular front-end with Next.js and API integrations; content modeled in Sanity for flexible layouts.

• Technical SEO, analytics, and structured content to support acquisition and education.