SEO Β· Lead Generation Β· Web Development Β· Content Strategy
Designed and launched a presentation website focused on aggressive SEO for an Out-of-Home advertising agency.
The primary, explicit goal was not just to have an online presence, but to build a powerful lead generation engine. The entire site architecture, content, and technology stack were chosen to maximize visibility for highly specific, valuable keywords related to OOH advertising, turning search engine traffic directly into qualified business leads.
• Dominating search engine results for competitive keywords in the advertising sector against established players.
• Structuring the website and content exclusively for SEO and lead capture, without the distractions of a traditional, broad-purpose corporate site.
• Ensuring near-perfect scores on Google's Core Web Vitals and other technical SEO metrics to gain a competitive edge.
• Creating compelling copy and calls-to-action that would convert targeted organic traffic into actual inquiries for high-ticket OOH services.
• Built with Next.js to leverage SSR and SSG for speed and optimal crawlability.
• Executed deep keyword research and created dedicated landing pages for each service variation and location.
• Implemented rigorous on-page and technical SEO with Schema.org for services.
• Designed a clean UI that guides visitors to strategically placed lead forms to maximize conversion rate.
• Front-end with React/Next.js and deployment on Vercel for performance.
• UI/UX designed in Figma; focus on conversion-oriented layouts.
• Technical SEO, Core Web Vitals optimization, and structured data.
• Tooling: Ahrefs/SEMrush, Google Analytics & Search Console, Hotjar.
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