Web Development Β· Event Marketing Β· UI/UX Design Β· Lead Generation
Developed a dedicated event website for the inaugural Hospitality Business Forum in Romania, focusing on attendee acquisition and lead generation.
the first edition of an innovative event in Romania dedicated exclusively to hotel industry investors. The website's core purpose was to clearly communicate the event's value, present the agenda of expert panels, and serve as the primary platform for attracting and capturing the interest of potential attendees.
• Effectively communicate the prestige and strategic importance of a first-time event to a niche audience of high-level investors.
• Design a clean and intuitive layout to present a dense schedule of topics and panels in an easily understandable format.
• Implement a simple yet effective lead capture mechanism (subscribe popup) to build a valuable attendee list.
• Ensure a fast, reliable, and secure website using a straightforward HTML/CSS and cPanel hosting stack.
• Built a sophisticated and professional website with clean HTML and CSS to reflect the forumβs corporate character.
• Structured the agenda clearly, highlighting themes like Innovation in Hospitality, strategic rebranding, the role of professional associations, and synergies between developers and international brands.
• Featured panels on Sustainable Architectural Design and regional tourism development prominently.
• Integrated a prominent subscribe popup to capture attendee interest for targeted communication and follow-ups.
• Front-end built with HTML5, CSS3, and JavaScript, hosted via cPanel for simplicity and reliability.
• UI/UX designed in Figma and refined with Adobe Photoshop to match a corporate, investment-focused identity.
• Responsive layout and clear content organization to improve readability of a dense agenda.
• Mailchimp-based subscribe popup integrated for lead capture and event communications.
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