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Digital Interaction Case study Β· Sides Academy Direction A3 Β· Core simple
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PROJECTS  /  CASE 01
Sides Academy

E-commerce Β· PPC

Sides Academy

E-commerce design & development for a store with over 60.000 unique product types.

CLIENT Sides Academy
SERVICES E-commerce, PPC
// HEADLINE NUMBERS
500 K
Website Visitors
1300
Direct Calls Generated
800 K
Social Media Impressions
1000 %
Conversion Rate Increase
01 Β· THE PROJECT

Having well over a decade of experience in Hairstyling and Barbering, two friends decided to share their experience with the young and unexperienced.

Being positively ambitioned to raise the level of the local practitioners, just like their motto states, β€œRefine your passion for hairstyling”, they have put much passion into providing great quality of work for their clients.

Sides Academy - THE PROJECT
02 Β· THE CHALLENGE

• Finding a way to express a new-born brand in a competitive market

• Developing e-commerce on a budget

• Understanding the User Experience process & needs of the business

Choosing the right channels for Marketing, for maximizing budget efficiency

Sides Academy - THE CHALLENGE
03 Β· THE SOLUTION

A/B Testing of campaigns and UX (User Experience) designs

• Switching from WordPress to Shopify for performance improvements and design efficiency & flexibility

• Testing multiple marketing channels & choosing the top 2 that proved to bring the highest ROI (Return on Investment) & ROAS (Return on Ad Spend)

Sides Academy - THE SOLUTION
04 Β· DESIGN & DEVELOPMENT

Simplicity and minimalism in layout and copywriting

Accessibility as core principle for obtaining great marketing-related results

Hiding content in drop-downs for shortening page length and displaying most relevant content only

Sides Academy - DESIGN & DEVELOPMENT
// GALLERY
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