hiSmile

hiSmile is a modern dental clinic in Galati with a team of 10+ specialists and over 5,000 patients treated. The old website no longer matched the clinic's level, so we rebuilt it from scratch in Next.js with a conversion-focused structure, then started the SEO build-out: every service page written in depth, at 1,500-3,000 words, made to answer patients' real questions and rank on Google.

• The old website, built on WordPress, took around 4 seconds to load, no longer reflected the clinic's real level of care and didn't turn visitors into bookings.

• The desktop version was effectively broken - the site lived on mobile traffic alone, and patients searching from a laptop had no usable experience.

• The clinic's services (implantology, orthodontics, aesthetic dentistry, oral surgery) had no pages able to rank for patient searches in Galati.

• Without a clear conversion structure, existing traffic slipped away without leaving appointments behind.

• The clinic needed a technical foundation SEO could build on long-term, not another static brochure site.

• Website rebuilt from scratch in Next.js: load time dropped from around 4 seconds to 1.5 seconds, with a clear structure ready for technical SEO.

• Conversion-focused structure on every page: clear booking CTAs, trust signals (5,000+ patients, the specialist team, reviews) and a frictionless contact flow.

• Content architecture built around the clinic's services: each service with its own dedicated page, targeted at local searches in Galati.

• Scalable foundation: new pages and services can be added without a redesign, and the structure supports future campaigns.

• Every service page runs between 1,500 and 3,000 words: procedures explained step by step, frequent questions, indications and contraindications - the in-depth content Google rewards.

• Complete on-page structure: hierarchical headings, FAQs, metadata and structured data for every service.

• Local targeting: pages are optimized for patient searches in Galati, where the clinic competes for its market.

• The content is written for patients, not just the algorithm: it answers the real questions people have before their first appointment.

• Front-end built in Next.js for speed, stability and a clean technical foundation for SEO.

• Performance-first build: optimized images, clean code structure and reusable components, built for Core Web Vitals.

• Design aligned with the clinic's identity: modern, warm and credible, matching the quality of care delivered in the practice.

• Conversion-focused structure: booking is always one click away, whatever page a patient lands on.