Sarai Senior

Sarai Senior is a senior care home with a website that already worked, but was outdated: no SEO, no backlinks and no structure to turn visitors into enquiries. We approached the project in stages so we never put the existing traffic at risk. First we built a conversion campaign page so we could run Google Ads on a well-optimized CRO page, then we developed the rest of the website and migrated it from WordPress to Next.js, without losing any pages or traffic along the way.

• The old website, built on WordPress, was functional but outdated: it no longer reflected the real level of the care home and didn't turn visitors into enquiries.

• There was no SEO foundation at all: no optimized structure, no content built for search, and no backlinks to support domain authority.

• The clinic needed a conversion page it could run Google Ads on, with CRO strong enough to justify the ad spend.

• The migration had to be handled carefully: without losing the already-indexed pages or the existing organic traffic during the move to a new platform.

• We started with a conversion-focused campaign page, with strong CRO, so we could run Google Ads right away on a page that turns paid traffic into enquiries.

• We then developed the rest of the website around that conversion foundation, expanding the structure without losing the pages or traffic that already existed.

• We migrated from WordPress to Next.js with proper redirects and a clean structure, keeping the indexed pages and continuity in Google.

• We built a solid technical SEO base, essentially starting from zero: no backlinks and no optimization at the start, with a structure ready to grow organically.

• After the migration to Next.js and the technical SEO work, traffic doubled: +108% clicks and +220% impressions in the first month, compared with the old WordPress site.

• Complete on-page structure: hierarchical headings, metadata and structured data, built around the real searches of families looking for a senior care home.

• A foundation built from scratch: no backlinks and no optimization at the start, with an architecture that supports long-term organic growth.

• Content written for people, not just the algorithm: it answers the questions families have before choosing a care home for their parents.

• Front-end built in Next.js instead of the old WordPress, for speed, stability and a clean technical foundation for SEO.

• Performance-first build: optimized images, clean code structure and reusable components, built for Core Web Vitals.

• A warm, credible design that matches the service on offer: a visual language that conveys care and safety for seniors and their families.

• Conversion-focused structure: an enquiry is always one click away, whatever page a visitor lands on.