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Digital Interaction Case study Β· Custom Real Estate CRM Direction A3 Β· Core simple
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PROJECTS  /  CASE 05
Custom Real Estate CRM

Custom Software Development Β· API Development Β· UI/UX Design Β· Cloud Architecture

Custom Real Estate CRM

Developed a bespoke CRM platform for a real estate agency to manage properties, agents, and leads efficiently.

CLIENT Custom Real Estate CRM
SERVICES Custom Software Development, API Development, UI/UX Design, Cloud Architecture
01 Β· THE PROJECT

A real estate agency required a centralized, internal tool to replace scattered spreadsheets and generic software.

The goal was to build a custom Customer Relationship Management (CRM) platform from the ground up. This system needed to manage all property listings, track agent performance with detailed statistics (calls, messages, meetings), automate lead assignment, and seamlessly connect with the public-facing website to ensure listings are always up-to-date.

Custom Real Estate CRM - THE PROJECT
02 Β· THE CHALLENGE

• Architecting a secure, multi-tenant system with role-based access for admins and agents.

• Building a scalable Express.js backend for properties, leads, and analytics.

• Designing a clear React + Material-UI interface for dense data views.

• Keeping real-time sync with the public site and managing assets on AWS S3.

Custom Real Estate CRM - THE CHALLENGE
03 Β· THE SOLUTION

• React + Material-UI dashboard delivering responsive, professional UX.

• Secure REST API on Express.js handling auth, business logic, and data ops.

• Deployed on AWS for availability and scale; S3 for property image storage.

• Public website consumes a dedicated endpoint to keep listings in sync.

Custom Real Estate CRM - THE SOLUTION
04 Β· DESIGN & DEVELOPMENT

• Frontend: React, Material-UI.

• Backend: Node.js/Express, RESTful APIs.

• Cloud: AWS (EC2, S3, RDS).

• Workflow: Figma, Postman, GitHub.

• Capabilities: role-based permissions, agent dashboards, real-time site sync, S3 asset management.

Custom Real Estate CRM - DESIGN & DEVELOPMENT
// GALLERY
Custom Real Estate CRM Custom Real Estate CRM
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