Sellfluence

Sellfluence is a Romanian company that sells premium personal care electronics at an affordable price. Sellfluence is offering them an always growing & improving variety of personal care accessories.

Starting out from scratch, they have built a name for the brand by keeping their users happy and always providing a premium experience, from A to Z - from complete product online experience to sustainable and well thought through products that do make a difference.

Starting from scratch with big dreams, required: branding, web design, web development, SEO, marketing & business strategy, campaigns, social media, audit and more.

• Growing performance campaigns from scratch while keeping a target ROAS and having product stock fluctuations

• Creating smart and ultra premium looking product descriptions for their products on one of the largest Romanian marketplaces

• Penetrating an already saturated market

• Creating a User Experience that would compete with the Multinational Corporations selling in this niche (who afford investing way bigger budgets)

• Developing a premium e-commerce website on the go

• Creating awareness and sales at once through hundreds of thousands of impressions monthly on the right channels, targetting the most qualified clients

• Adopting a premium perception while keeping a medium price on the market

• Used design to make products stand out and prooving the quality of Sellfluence products

• Running Conversion campaigns on Google and Facebook focused on ROAS and Traffic & Awareness campaigns only during the special marketing event dates

• Constant auditing and strategising for maximising profit and keeping the sales in check

• Custom product description design adapted to marketplace constraints for both mobile and desktop.

• Reviews showcase to leverage authentic customer opinions as social proof.

• Social media asset system and Instagram timeline design to sustain brand presence.

• Shopify storefront build (Liquid) with performance-focused pages and CRO.

• Analytics and tooling: Google Analytics, Ads, Merchant Center, Tag Manager, Web Vitals, Lighthouse; Hotjar for behavior insights; MailChimp/MooSend for email.