Google Ads Β· Local PPC Β· Seasonal Strategy Β· Lead Generation Β· Review Growth
Seasonal Google Ads campaign that filled capacity and generated strong local review growth within one month.
Splash Snowschool is a seasonal snow sports school focused on ski and snowboard lessons. The objective was to quickly generate bookings during peak season and increase local visibility through paid traffic. We managed Google Ads campaigns designed to capture high-intent search traffic and convert it into lesson bookings.
• Highly seasonal business with limited time to generate revenue.
• Strong competition from local ski schools targeting the same keywords.
• Need to build credibility quickly in a trust-based local market.
• Limited operational capacity meant bookings had to be qualified and efficient.
• Built a focused Google Ads structure targeting high-intent keywords related to ski lessons and snowboarding courses.
• Prioritised local search traffic to maximise booking probability.
• Optimised ad messaging to highlight trust, safety and lesson quality.
• Aligned campaign messaging with landing page clarity to reduce drop-off.
• Encouraged review generation post-lesson, contributing to 20+ new reviews within a short timeframe.
• Within one month, the campaign generated enough bookings to fill operational capacity for the following two months.
• The business experienced rapid review growth, strengthening local credibility.
• Due to reaching full seasonal capacity, paid advertising was paused earlier than initially planned.
• The campaign achieved its primary objective: fast demand generation during peak season.
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