Vetter

They currently expanded to 6+ succesful offline stores in 4+ different cities in Romania.

• Creating a strategy adaptable to the fast-paced environment and business conditions

• Finding the right type of campaigns to sustain their required ROAS

• Choosing the appropriate e-commerce platform to sustain advanced design & functionality customization, clean code structure and no upgrades for long term sustainability

• Finding the products that could eventually become bestsellers and doing special campaigns to boost sales

• Understanding user behaviour and responding to it via UX and UI and through copywriting

PPC / Campaigns:

• Micro split campaigns for the best control over budget and performance

• Tested and chosen the most profitable channels

• Optimised the creatives for maximum engagement

• Promoted the products that had bigger potential for maximum ROI

E-commerce development:

• Migrated from their previous Magento 1 e-commerce platform to Shopify

• UX optimizations for higher store conversion rate

• Created a smart process for adding new products to boost productivity

• Implemented cross-sale features and other similar techniques

A/B testing for campaigns and UX

Audit:

• Custom templates for understanding the weekly and monthly results

• Concurential analysis and comparison

Alternative Marketing strategies:

• Email Marketing

• Giveaways

• Simplicity and minimalism in layout and copywriting

• Complex functionality and attention to details for improving, easing and making the UX (User Experience) more accessible

• Hiding content in drop-downs for shortening page length and displaying most relevant content only